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Therapist Website Conversion Checklist
Use this checklist to review whether a therapist website turns visitors into appropriate enquiries.
Homepage and Trust
- Clear who you help
- Credentials visible
- Specializations listed
- Location and telehealth stated
- Primary CTA obvious
Services and Fees
- Service pages with clear next steps
- Fees guidance where appropriate
- Consultation process explained
Booking, Mobile and Accessibility
- Mobile-friendly forms
- Booking or contact path works
- Accessible markup and contrast
- Fast load on mobile
Forms and Analytics
- Forms collect only needed fields
- Spam protection present
- Analytics events for submit/call/email
- Thank-you or confirmation path
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If you want help applying this to your practice website and search strategy, we can review your current setup and recommend next steps.